Worcester Bosch announced as official sponsor of Worcester City Women FC
Worcester City Women owner, Nicole Allison and Worcester Bosch CEO, Jo Shepherd pictured at Sixways Stadium with WCWFC mascot, Pablo the Penguin and Worcester Bosch mascot, Bobby Boiler
The trusted heating and cooling experts will sponsor the team for its 2026/27 season
14 August 2026 - Worcester City Women FC (WCWFC) has today announced Worcester Bosch, one of the UK’s leading heating and cooling brands, as its sponsor for the 2026/27 football season, ahead of the team’s first game on Sunday.
The partnership unites one of the city’s heritage businesses with its fastest-growing sports team. As part of the agreement, the Worcester Bosch logo will proudly appear on the front of both the team’s Home and Away playing kits.
Beyond the shirt sponsorship, Worcester Bosch will support WCWFC’s community programme which aims to elevate women’s football, drive health and wellbeing outcomes, encourage more women to get involved and grow the club’s fanbase.
This is one of the first new initiatives spearheaded by Jo Shepherd, who became the new CEO of Worcester Bosch back in April.
She said; “For the heating industry, things like the skills gap and lack of diversity - from gender to neurodivergency - is a serious issue. As a company, we will tackle these head on with a long-term programme that helps people discover careers they may never have considered, provides the skills to succeed and shapes the industry into something where everyone has the opportunity to thrive.
“Part of this initiative is to partner with like-minded organisations that are actively looking to make a meaningful change. Our sponsorship of WCWFC is the first of such partnerships, and we’re looking forward to collaborating together to open the right doors to women taking part in the sport and play a part in unlocking their potential.
“Together, we can bring comfort, confidence and progress to Worcester. In homes, in communities, and on the pitch. We are delighted to have come on board as the official sponsor and to inspire women into both sport and engineering.”
Nicole Allison, Owner and CEO of WCWFC, said; “We’re delighted to have Worcester Bosch on board as our official sponsor. As a club, we share their ambition for this partnership to make a meaningful impact and will support their quest to raise awareness of the importance of greater diversity and inclusion within both the heating and sports industries.
“As we both operate in traditionally male-dominated sectors, this partnership provides us an opportunity to showcase the career pathways available to women in both industries and inspire greater female participation."
The club will host its official launch event on 23 August to celebrate the partnership, outline plans for the upcoming season, and encourage more women from the local community to get involved in football. To buy tickets, and find out how to obtain your WCWFC membership, visit https://www.wcwfc.co.uk/26-27-fixtures
Pablo and Bobby Boiler at Sixways - The home of Worcester City Women FC
ENDS
About Worcester Bosch
Founded in 1962, Worcester Bosch has been part of the Bosch Group since 1996. Worcester Bosch is one of the UK’s leading heating and cooling brands, developing, manufacturing and supporting home comfort solutions for homes and businesses across the UK. Its portfolio includes gas and oil boilers, heat pumps, hybrid systems, air conditioning, hot water, controls and connected home technologies, all backed by expert advice and industry-leading after-sales support to help customers choose, install and maintain the right solution for their needs. Manufacturing from its sites in Worcester and Clay Cross, Worcester Bosch continues to help customers enjoy comfortable, efficient homes today while supporting the transition to tomorrow’s home comfort solutions. For more information, please visit www.worcester-bosch.co.uk or follow Worcester Bosch on Instagram (@worcesterbosch), YouTube (WorcesterBoschHeating) and Facebook (@WorcesterBosch).
About Worcester City Women FC
Founded in 2021 by Worcester local, Nicole Allison, Worcester City Women FC is one of the only fully independent, female-owned clubs in women’s football. It’s a purpose-driven, mission-led club which is not only accelerating the profile of the women’s game but also acts as a force for social good by empowering girls and women to break through barriers on and off the pitch. The club currently plays in Tier 4 of the FA Women’s National League and is the FA Women’s National League Community Club of the Year.
WCWFC in the Community, CIC (Community Interest Company), is the club’s independent community-focused organisation. Established in 2025, its purpose is to drive health and wellbeing, development and inclusion across Worcestershire to benefit communities across the city and county.
For more information, please visit www.wcwfc.co.uk or follow Worcester City Women on Instagram (@worcestercitywomenfc), TikTok (@wcwfcofficial), YouTube (@worcestercitywomenfc4361), Facebook (@WCFCWomen) and LinkedIn (www.linkedin.com/company/worcester-city-women-fc/)
